When Identifying > Explaining
Logo, brandmark, wordmark, logotype, symbol – there are many words and ways of creating a brand’s core visual identifiers. We do it all, but we never just design a logo.
Below is a small collection of the logos and logotypes we’ve designed and directed over the years. Most of these are final logos. Several are concepts that didn’t make the cut.
Some clients need an iconic symbol such as a mascot, an abstract shape or a monogram. Sometimes a custom logotype or hand-drawn wordmark does the job. In every case, we designed each of these logos as parts of larger brand identity systems. A logo is only as good as the way it’s used, and it means nothing without context. After all, the purpose of your logo is to identify your business, not explain it.
The clients represented here range from tech ventures, nonprofits, and restaurants to St. Louis Mayor Francis Slay and a Fortune 500 company.
Ampersand, branding agency, 2016
Grain, creative agency, 2013
Herbie’s, French-American bistro, 2008. Creative direction by Deanna Kuhlmann-Leavitt.
Hustle, networking app, 2014
Silverback Concrete, commercial concrete contractor, 2020
Millstone Weber, general contractor, 2014
Republic Services (Bridgeton Landfill, St. Louis), waste management, 2014. We created several directions for this identity; the final logotype is on the last slide.
International Classical Music Database, non-profit, 2010
Levvel, social media (sports products), 2013
Francis G. Slay (St. Louis mayor), municipal government, 2014. This direction didn’t make the cut, but it was our favorite by far.
Regional Arts Commission of St. Louis, non-profit, 2009
Siba, higher education, 2014
Smap, social media, 2015
Tonal, music app, 2016
Twin Oaks Presbyterian Church, non-profit, 2008