Silverback Concrete is a family-led team of heavy-concrete specialists. They build commercial structures for contractors who expect unrivaled quality.
When we first met then-named Southeastern Concrete, they were ready to rebrand but we could see that a new verbal and visual identity would only take them so far. Their name wasn’t memorable or distinctive, and a quick search turned up at least nine other companies in the US with the same name. It was time for a new moniker, as well.
Owner Frank Stankunas exudes joy and steadiness that grow from his deep faith in God. His team is known for rugged discipline, precision and grit. We embedded these qualities in every touchpoint from their website to photography, signage and branded gear.
As for the name, what their clients need most is assurance backed by expertise. What could be more assuring than a powerful, peaceful, silverback gorilla?
Scope Brand Strategy Naming Visual Identity Copywriting Art Direction Print Collateral Environment Signage Website
Contributors Photography & Video: Nathan Bolster Web Development: Kyle Hagler
The statements below are just a few highlights from Silverback’s brand language. We wrote these words and more with a view toward internal and external communications from the website and social media to hiring and retention.
Why we're here
What we do & how
The raw and human materials of our craft are simple yet powerful when put to good use. Through time-tested know-how, exacting standards and rugged workmanship, we pour and finish structures that can weather any storm.
The problem we solve
You’ve got 16 subs to manage. A cold front is moving in. The owner added a fourth floor and the move-in date is non-negotiable.
“Construction management is for the fainthearted,” says nobody ever.
When it comes to the crews you rely on, you need carelessness like you need a hole in your head. This rings truer for concrete than any other aspect of construction. There is, quite literally, a lot riding on it.
You need pros and team-players who sweat the details. Who respect your budget. Who can handle concrete in any form from footers to elevated decks. And you’ll get the most value from a leader who cares about the people grinding away on the job today as well as those who will use the finished product tomorrow.
Frank Stankunas, President
We launched Silverback’s new website in January 2021 along with an email blast written as a personal letter from Frank. Within a few days after launch, he received 40 texts and calls congratulating him on the new brand and site. People commended Frank for communicating openly about the faith that grounds him and many of their teammates. As we wrote on their team page, “Our business is built on the firmest foundation: the finished work and sustaining presence of Jesus. … We rest in Him and this makes us indomitable. The promise of perfect peace and the renewal of all things – this is why we work hard and grind every day. It’s only concrete, but we believe today’s sweat builds tomorrow’s kingdom.”