Traction Follows Attraction.
We begin with ignorance, assuming nothing and exploring everything. We gather the parts and pieces of where you’ve been, who you are and where you stand. Most importantly, we discover why your business exists and why it matters. We then weave words and images around your purpose to create brands and experiences that people love.
Magnetism is what we sell. Brand strategy and design – that’s just what we do.
Connection to Source
We’re followers of Jesus. Faith informs everything we do but we never beat people over the head with it. We work with anyone seeking to make a difference, no matter what they believe.
We use the Enneagram, a framework for self-knowledge, to give your brand a human soul. We use what’s unique and often subconsciously hidden within you as the main point of difference for your company. You get an authentic identity that slices through the noise. And you get tools that will strengthen your team for years to come. Value far beyond the brand.
Research Dive into Data
Discovery
Qualitative Interviews & Surveys
Primary Observation
Leadership Enneagram Assessments
Archive Studies
Competitive Audits
Market Mapping
Discovery Reports
Write Distill the Essence
Brand Strategy & Messaging
Naming
Brand Architecture
Verbal Identity
Positioning
Audience Profiles
StoryBrand Narratives
Core Values
Purpose & Ambition
Launch Strategy
Verbal Guidelines
Design Movements & Moments
Visual Identity
Art Direction
Design Systems
Illustration
Logomarks & Logotypes
Photography
Visual Guidelines
Implementation
Books & Magazines
Environments & Exhibits
Interactive
Motion & Video
Packaging
Print Collateral
Signage & Wayfinding
Cultivate Brand for Life
Brand Conservation
Creative Direction
Copywriting
Creative Hire Consulting
Brand Leadership Coaching
Fundraising Campaigns
New Product Launches
Post-Launch Surveys
Social Media
We Are Not
A full-service agency
A pr firm
seo experts
Web developers (we hire them!)
Photographers (see above)
Printers (and again)
Videographers (you guessed it)
Colorless
Done learning
Hucksters
Impersonal
Indifferent
Okay with good enough
Afraid to run the last mile with you
We Do Not
Create by committee
Go anywhere near spec work
Make PowerPoints
Mark up subcontractor fees
Track our time
Brand political campaigns
Comply with any form of Marxism
Dismiss people even if we disagree
Support brands that harm people or planet
Compromise our beliefs
Drink blended scotch
Regret wandering in wild places
Get tired of Deftones 🤘